Our Mission
Our CSR Commitments
Azura Group’s strategy is deeply rooted in corporate social responsibility. With over 35 years of dedication, the group follows an integrated approach aimed at delivering sustainable, healthy, and high-quality food that is accessible to all.
From agricultural research to waste valorization, every stage of our production chain is designed to minimize environmental impact, enhance efficiency, and create positive value for all stakeholders.
From field to fork, Azura is committed to driving an ecological transition through innovation and operational excellence. Key pillars of this approach include significantly reducing the use of chemicals and phytosanitary products, cultivating in unheated greenhouses, managing natural resources responsibly, recovering and recycling waste, and supporting local communities. Together, these initiatives embody the group’s proactive, holistic, and forward-looking approach to sustainability.
The Impact of the Azura Foundation
The Azura Group is also actively engaged in supporting communities in southern Morocco through the Azura Foundation. Established in 2014, the Foundation implements initiatives that promote education—including schools, nurseries, and educational centers for children with disabilities—as well as programs focused on the sustainable management of natural resources and the development of local skills.
Growing what’s good for the planet, for consumers, for society, and for our teams is the purpose that has shaped the group and drives its ambition for future generations.
Our Values
Empathy
We care for and respect each other; we stand together; we strive to create a respectful and pleasant working environment.
humility
We stay modest even in success; we constantly seek to improve ourselves.
Integrity
We strive to be irreproachable in our behaviors and actions, authentic, transparent and open-minded.
Commitment
Moving forward together with determination and ambition; we aim for excellence in all our actions; we seek to have a positive impact on society beyond profit.
Meritocracy
We strive to promote the most deserving people and value them fairly.
Azura
A standard of excellence since 1988
Our Key Figures *
Discover our key figures that illustrate our expertise and commitment.
560 M€
in turnover
21 000
employees spanning across two continents
1
Packaging station in the Agadir region
1
Logistics platform in France with a capacity of 11,000 m²
188 000
Tons of cherry tomatoes sold in Europe
+ 1 200
Hectares of agricultural farms
55
Agricultural farms
1st
Worldwide producer of the European clam “Ruditapes Decussatus”
27
Species of beneficial insects and mites produced at Biobest Morocco
28
Years of plant production in Morocco (cherry tomatoes, cucurbits, berries, plants, market gardening)
* 2024 / 2025
our purpose
Growing what’s good for everyone since 1988
for the
planet
for our
consumers
for our
employees
